A Guide To Writing

Back in the old days, hopeful writers daydreamed about publishing their own book, becoming a bestselling author, and getting a real big book advance when it came time for their next best seller. But that’s the old publishing model.

Now you can build your own publishing empire without the help of the “big boy” publishing houses because the birth of the internet and digital printing has now dramatically changed the playing field. In fact, even non-writers are getting in on the action!

If you know how to write simple articles that are filled with information that potential prospects in your market would love to read, then you have the serious potential to build a real information-based publishing empire. One that brings your profits and I’m going to show you step by step how it’s done.

I’ve built this information publishing pyramid to show how you can create products and offer them for free to thousands of dollars — all from articles. As your customers follow this info pyramid, your publishing empire will grow, and your income will increase.

Product 1 – Write an ezine or newsletter.

This is a complimentary weekly or monthly information newsletter that delivers quick tips and information on your topic. It’s important to do a good job with this because people will probably make a decision on whether or not to buy from you based on the quality of the information that you provide.

Product 2 – Write a traditional print book

It may surprise you that a print book lies this early in the publishing outline, but the truth is that most people aren’t making fortunes writing books. Sure — maybe the Twilight and Harry Potter authors are, but they are exceptions. Traditional books should be used more as marketing tools, especially for folks like us who are in the information business. Think of it as a high-class calling card which adds more credibility to you and your business.

Product 3 – Write an ebook or ecourse

Writing an ebook or course should come next in your information publishing outline, because you can always charge more for niche-specific information then traditional books. Think $15 bucks tops for a NYT bestseller and then $67 bucks for an infoproduct. We’ve all paid more for information online then we have for books on Amazon – haven’t we?

Product 4 – Home Study System

Take some of your articles, ebook content, audios and/or videos and compile them together in an easy-to-understand system. If your readers have bought your last two products, they are probably very interested in learning more from you and working with you. Great thing – is that you build this entire program using content that you may already have plus a few things you may want to add or that others in your field have contributed.

Product 5 – Build A Membership Program

All membership sites or programs are based around specialized information. In most programs you are giving valuable content plus providing a bit of hand-holding through learning the information. This is a great way to build a closer knit community of people who want to learn from you and want to connect with each other (depending on the type of membership program you provide). I do this in my article marketing training program Articology.

Product 6 – Live Workshops

I just love live events! That’s because I love getting tons of content in a live setting where I have the opportunity to ask the coach questions. This is what many of your devoted students or clients will eventually want from you. A chance to really dig into the content you have in a face-to-face setting. Again – all you are doing is taking your existing content and delivering it in another way.

*Optional Product – Specialized Coaching

As an information publisher, you can create information packed or curriculum based coaching programs for your clients. Instead of working with the clients one on one, you can group coach several clients and coach them through a series of lessons that you create.

Remember that you have an additional option of selling a physical copy of your home study program once you no longer offer the coaching program or you offer a new version of the program every year.

Finally, while you may not be able to complete and execute all of these product ideas right away – you can for sure design your product pyramid based on your niche and commit to completing some of your products within that time frame.

**Remember that all of these products can be created from articles that you have already written and even published – cool huh!