A Guide To Writing

When I first started out on the web as a psychotherapist, I had no idea that I was trying to penetrate a saturated niche – relationship advice. I just got started and let the chips fall where they may.

What this did for my business was not only incredible – it didn’t cost me one cent. Just time that I was devoting to writing anyway. It helped me stand out in what was and still is a very saturated niche on the web – advice and counseling.

If you are tirelessly trying to penetrate your niche, but haven’t succeeded quite yet, then writing articles is the answer for you. What started as an accidental turn of fortune for me, can be a deliberate cash cow for you!

Ready to learn? This is how you can get started right away becoming the authority in your niche…

1. Find relevant keywords in your niche using keyword finder tools such as Wordtracker.

2. Begin by writing one article on a bi-weekly or weekly basis. This is a pace most any solopreneur can maintain, but if you can write more – you should absolutely do it!

3. Write A 400-500 word article. If you have articles that are 1000 or 1500 words long, break them up into an article series or article set. Research shows that search engines love content that is at least 400 to 500 words long, and that readers love reading short chunks of info-packed articles.

4. Write keywords early into the title of your article, and also place them in the first paragraph and somewhere in the latter body of your article. Don’t become a keyword stuffer. The search engines are smarter than that and will think you are a spammer. Plus your article will not sound very good.

5. Don’t get caught up on how often you mention your keyword in your article. Just make sure that it is in your title and mentioned at least twice in your article like I stated above in #4. Some people can become a little “crazy” about how to place keywords in their articles and become paralyzed, then never write anything at all.

6. Submit your articles to important and relevant sites, especially ones that potential customers in your niche like to visit. Movers and shakers in your niche will begin to learn who you are and start to view you as an expert in your marketplace. That’s how great joint ventures begin!

7. Ramp things up even more by promoting your articles via social marketing, press releases, etc. This will gain you wider exposure so that you can begin to reach people outside of your niche. This is all good because you never where that next “word-of-mouth” referral is going to come from.

8. Lastly, strive to become a regular writer. It may be best to create a “writing schedule” for yourself or your virtual assistant. Remember that it’s more important to write and publish 100 “good enough” articles on a consistent basis — then to write 10 perfect ones and then never write again!