A Guide To Writing

Many business owners have a product-based focus instead of a marketing based focus. You can have the best product but if no one knows about it, no sales are made. Marketing is very important in building a successful business and a key component of marketing is copywriting. You must use good copywriting if you want to run a successful business.

Why is copywriting so important for online business opportunities? Prior to understanding its importance in an internet marketing business, I focused my efforts of product creation. Even though I launched a new product every month, it did not necessarily make me more money. I needed a way to sell all of these new products I was creating and I needed it quickly. Therefore, I decided to focus on copywriting for my business.

Joe Sugarman, a master copywriter states that the job of good copywriting is to get a person to give up their money in return for the product or service you are offering. This is what your copywriting should do. Here are some tips on how to write copy that does this.

1. Research

There is an old saying if you fail to plan you plan to fail and this is true with copywriting for online business opportunities. You must research before you write. Research starts with looking at the potential customer. Identify the frustrations and problems that your prospective customer wants solved. Taking this one step will help you to resonate in the mind of your customer and make more sales than your competitors who fail to do this.

As part of your customer research find out if you can identify specific vocabulary the customer uses and biases the customer might have. For example, engineers tend to be very analytical about making decisions. They also use a vocabulary that is unique to their profession.

By researching your customer this results in sales letters superior to the competition. Personalization sells and this is what you are doing.

In addition to researching your customer you should also research your product. Point out the features and benefits that your product possesses when promoting online business opportunities. Keep a list of them nearby so you can point them out in your copywriting. The features list what the product does. The benefits list how the features help the customer. To identify the benefit, read the features and ask how each feature helps the customer. This is what your customer thinks when he or she reads your sales letter, so make sure you address it.

2. Index Cards

Do you remember using index cards when you were in school? They also come in very handy when you are copywriting. Index cards allow you to keep track of all the questions you want your copy to answer in the mind of the customer. Having access to this information makes your sales copy better. You should also write down all the features and benefits on the index cards.

When you create each card make sure you put on them sentences that you can add to the sales letter. This will help you get started. It does not have to be worthy of the final draft; it will just help you get started.

This one technique makes it dramatically easier to write better copy. I learned this technique from master copywriter Dan Kennedy.

These simple steps for writing copy for online business opportunities will go a long way towards improving your copy. Skipping these steps however can hinder your efforts to write copy that sells.