Do You Honestly Want A Profitable Public Speaking Business?
October 31st, 2009 by Scott A. DennisonWhen you look back on this year, will you say that your public speaking business was undergoing a boom or a bust? If you are like so many other speakers, this has been a trying year; one where the recession really took a bite out of the meetings marketplace and made speaking engagements difficult to find.
A study of businesses started in recessions shows that many of them go on to have unusual levels of success in years when the economy is growing well. The good news is that with a few minor changes to your business model and your public speaking business can be positioned for greatness in years to come.
The first one is that you’ll want to recognize that there are audiences for your unique message that exist all over the earth. And with the power of the Internet, you can reach them, build relationships with them and in time sell them on your books, audios, videos, seminars, etc. How exciting is that?
Second is you should realize that “content is king” and that from this day forward you should never give a talk without recording it. You never know when the opportunity to monetize that recording will come your way. If you did not record it then those who were in attendance who wanted to hear it again or share you with friends are out of luck. You may even want to offer the recording to audience members in exchange for their email address.
A third thing to consider is that when you are attracting audiences who will most likely never hear you speak in person that you have a powerful Internet presence. Your website must be alive with fresh content. This means that you’ll want to be using online video, offer your thoughts and ideas through a blog and become good at using social media marketing to find interested prospects for your unique message.
In summary, even though there are less speaking engagements than ever, there are massive opportunities to find, attract and build relationships with consumers of your unique message all over the world. When you learn to properly market your public speaking business online, you can earn more money, travel less and sleep in your own bed more often.
Looking to ensure that your public speaking, business is profitable, even in this tough economy? Then visit my site to get my free report and some powerful public speaking tips guaranteed to make you more profitable.
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