by Lisa Angelettie
Back in the day, aspiring authors hoped to have a book published, get a big advance, and become a best selling author. But that’s old school!
Now you can build your own publishing empire without the help of the “big boy” publishing houses because the birth of the internet and digital printing has now dramatically changed the playing field. In fact, even non-writers are getting in on the action!
If you know information and can write simple articles that would be valuable to another person, then you have the potential to grow your own information-based publishing business quickly, and I’m going to explain how step-by-step.
I’ve designed this article info-publishing product pyramid based on cost to the client. For example, the first product is free for the client, but the cost of each product increases as you continue – making the most expensive product the weekend workshop. As your customers follow along the pyramid, you grow your empire, and best of all make more money. All originating from articles.
Product 1 – Write a newsletter
This is a complimentary weekly or monthly information newsletter that delivers quick tips and information on your topic. It’s important to do a good job with this because people will probably make a decision on whether or not to buy from you based on the quality of the information that you provide.
Product 2 – Write a book
It may surprise you that a print book lies this early in the publishing outline, but the truth is that most people aren’t making fortunes writing books. Sure — maybe the Twilight and Harry Potter authors are, but they are exceptions. Traditional books should be used more as marketing tools, especially for folks like us who are in the information business. Think of it as a high-class calling card which adds more credibility to you and your business.
Product 3 – Write an ebook or ecourse
Once you have several articles (at least 5-10) based around one particular topic, you can create an ebook or course that you can easily charge way more for than a traditional book. Think about the last infoproduct you bought? Did you pay for it then a supermarket paperback? The answer is probably – absolutely yes! People will pay more for specialized information. That’s what an ebook or ecourse can do.
Product 4 – Home Study Program
Take some of your articles, ebook content, audios and/or videos and compile them together in an easy-to-understand system. If your readers have bought your last two products, they are probably very interested in learning more from you and working with you. Great thing – is that you build this entire program using content that you may already have plus a few things you may want to add or that others in your field have contributed.
Product 5 – Membership Program
All memberships sites or programs are based around information and content. You just are delivering it in spoon-fed doses and holding members’ hands as they move through the program. It’s a great way to learn and a great way to build a community of “fans” who are all interested in learning all that you know about your field.
Product 6 – The Weekend Workshop
Who doesn’t love live events? You get to hear and absorb massive amounts of information in a live setting where you can ask questions and understand the material. This is what many of your devoted customers and clients will want from you. More one on one connection with you. Again – all you are doing is taking your existing content and delivering it a more hands-on way. One that you can charge a great deal of money for.
*Optional Service – Coaching
Based on content you already have, you can design a curriculum based coaching program teaching clients how to do what you do or be what you are. These are usually very specialized programs with a lot of access to you personally as the coach, so you can charge premium prices for them.
As a back-end product, you have the option of selling a hard copy of that curriculum once you no longer provide coaching around that particular topic in your marketplace.
Finally while you may not be able to create and deliver all of these product ideas in 90 days (probably depending on how much content you already have written), you can absolutely design your publishing outline based on how many articles you can commit to writing in the next few months.
**Remember that all of these products can be created from articles that you have already written and even published – cool huh!
About the Author:
And if you are ready to get started writing and publishing your own article
information marketing empire, I’d like to invite you to get my complimentary
article marketing success kit. Use it to start writing and publishing your first article-based information product tonight!